Roche, master publicist, dies at 48
The 48-year-old Dubliner, whose first client was music promoter Jim Aiken, had more recently turned his energies into making the fairytale of Michael Flatley’s life come true.
Just one week before Chris died, Michael recognised the role his publicity master had played when he said: “Chris has been with me since the very beginning when times were tough. He is the greatest PR man I know and he is a true friend.”