Tourists must get value, says minister

TOURISM Minister John O’Donoghue won’t impose price controls on the industry, a promotional conference heard yesterday.

Value-for-money and competitiveness was the key message for the €5.1 billion sector, the Ireland Travel Trade Workshop at the National Events Centre (INEC), Killarney heard.

However, the minister said the industry would have to take initiatives, citing special meal offers by the restaurant sector as an example.