Catch them young to keep them healthy

START ’em young on the veg — that’s the message going out as part of a week-long health initiative across the country from Sunday.

Although we're eating more fruit and vegetables than we did in the past, not enough Irish children consume the recommended four or more portions of vegetables and/or fruit every day that experts say are essential for long-term health. Researchers put it down to young people eating a high proportion of fast food, busier lifestyles and eating "on the go".

Only 5% of people associate vegetables with being a quick daytime snack hence the latest promotion called Vegetables, Because Fast Food Comes Naturally, backed by the Department of Health and Bord Glas.