BMW enter the mammoth SUV segment
IT IS as big as Co Louth — the “Wee County” — and it costs nearly as much as a wee house in that part of the world. It is very large indeed and might even be visible from outer space and for BMW, the X7 is indeed a very expansive (and expensive) venture into uncharted territory and, to continue to interstellar analogy, to boldly go where no Beemer has been before.
The X5, as we know, rewrote the rulebook on large SUVs, refining long-held views that such vehicles were neither suited to nor able for road-going activities.
