Tarraco: Big brother in SEAT’s SUV family set to be disruptive
SEAT has completed its trio of SUVs with the introduction to the Irish market of the all-new Tarraco, which will go on sale here from a baseline price of €34,700 for the SE range.
The latest vehicle was designed and developed at SEAT’s facilities in Martorell and built in Wolfsburg, Germany, and is said to bring a fresh look to the sector, highlighting greater self-confidence, elegance, sportiness, and determination.
The Tarraco sits at the top of SEAT’s SUV family as the big brother to both the Ateca and the Arona. According to the manufacturer, it mixes state-of-the-art technology, dynamic and agile handling, practicality and functionality with elegant, progressive design.
SEAT says the new SUV blends the key attributes of every vehicle in the company’s range: design and functionality, sportiness and comfort, technology and emotion, in a form that suits a wide variety of lifestyles.
“The all-new SEAT Tarraco is designed for drivers who need the usefulness of a five- or seven-seater and the practicality of a higher driving position but are conscious of a vehicle’s aesthetics and appreciate the Tarraco’s balance between self-confidence, elegance, and sportiness,” claimed SEAT at the Irish launch this week.
Inside the cabin, the Tarraco fuses a high quality, ergonomically designed interior space with state-of-the-art infotainment and connectivity technologies aimed at maximising the interaction between driver and vehicle.
The range will also boast a choice of two advanced petrol engines and two diesel units, helping it to meet the most stringent emissions legislation while offering the best possible performance.
It is also future-proofed and ready to take alternative powertrain technologies.
SEAT describes the car as potentially being a “disruptive force” in the SUV market, indicating it is looking to this car to make substantial sales gains.
As the SUV market continues to expand, the Tarraco will play a key role for SEAT, strengthening the brand and aiding growth at a time when the company’s sales are rising steadily.
With three SUVs on offer, SEAT’s opportunities for greater expansion can only increase.
Speaking at the launch, Niall Phillips, brand director at SEAT Ireland, said: “We are very excited to welcome the Tarraco to Ireland in 2019. There has never been a greater demand in the Irish market for SUV vehicles and SEAT has been satisfying this demand over the past couple of years through its existing SUV range comprised of the SEAT Ateca and Arona, models which have enjoyed remarkable success.
“The introduction of the Tarraco now allows SEAT to target a different customer segment again and we are extremely confident that it will resonate with Irish motorists.”
