Make way for Volvo’s classy offering
Think about it. You’re in the process of building a small-sized SUV for what you hope will be premium clientele and one of the first things you have to do is have a look around and see what the opposition is doing in the segment.
OK so you’ve got the likes of the BMW X1, the Audi Q3, the Range Rover Evoque, and the Jaguar E-Pace, among others, to focus on. And then, in the non-premium segment (although the manufacturers understandably hate to be labelled thus) you’ve got the Ford Kuga, VW Tiguan, and the Mazda CX-3. Hmmmm.

