Toyota sales grew by 18.5% in 2016

In 2016, the Irish motoring market grew 17.5%, and Toyota enjoyed 18.5 % year-on-year growth, becoming the best-selling car brand in Ireland. They sold 15,530 passenger vehicles and had an overall market share of 10.6%.

Toyota sales grew by 18.5% in 2016

Toyota finished the year just a few units ahead of the year’s surprise package, Hyundai, which sold 15,442 units, for a 10.53% share.

Volkswagen were third, with 15,411 units, and Ford fourth, with 14,603 units. The rest of the top 10 were Nissan, Skoda, Renault, Opel, Kia, and Audi.

Toyota experienced strong demand across its model range and its bestselling cars were the Corolla (3,751), the Yaris (3,727), Auris (2,854), RAV4 (2,349), and the Avensis (1,663).

Toyota sold 1,958 hybrids in 2016. This is an overall year-on-year growth of 115% compared to 2015. Toyota hope to continue this trend with the launch of the five-door SUV, the C-HR, and the arrival of the new Prius-Plug-in hybrid.

Toyota cites its brand, dealer network, competitive pricing, high levels of specification, and consumer-led offers as the key to its success.

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