2017 marks Ford Ireland's centenary in Ireland

In just a few months it will be exactly 100 years since Henry Ford registered his company, Henry Ford & Sons in Ireland.

Ford Ireland plans to mark the centenary with a number of events, including a much-anticipated Gala Dinner at Cork City Hall on April 21.

Beginning on January 1, Ford will launch an extensive and impactful new marketing campaign based around the company’s Irish centenary and encouraging consumers to think about the brand differently.