Toyota Ireland launch ‘Built for a Better World’ campaign

Toyota Ireland has announced the launch of its new ‘Built for a Better World’ brand platform and advertising campaign and, with that, its intention to develop and roll-out a series of major brand marketing initiatives designed to create a meaningful difference for the people of Ireland with a concerted drive to creating a better future for all.

Beloved by Irish families over the decades, Toyota is now moving to the next phase of its evolution as it focuses on delivering game changing innovations and initiatives that will make a real and credible impact on the key future issues that face Irish families and motorists.

Underpinned by a multi-million euro investment, ‘Built for a Better World’ will not just serve as the brand’s new advertising brand promise, but will also embody the foundation of everything it does going forward, from sales, customer service and dealer experience, right through to its brand initiatives which will begin to roll-out from January 2017.