“The research shows that 7.5% of the 6,000 weekly trips made via Bleeperbike could have happened by car or taxi, which saves an estimated five tonnes of carbon per year."

Toyota Ireland has announced the launch of its new ‘Built for a Better World’ brand platform and advertising campaign and, with that, its intention to develop and roll-out a series of major brand marketing initiatives designed to create a meaningful difference for the people of Ireland with a concerted drive to creating a better future for all.