New global car brand launched by Geely Auto Group
The brand, which is due to launch a range of premium cars engineered in Sweden, aims to offer the consumer the very latest in terms of in-car technology.
Alain Visser, senior vice president of Lynk & Co, said: “Our aim is to enrich and simplify car ownership by redefining how they are bought, owned, connected, serviced and used.”
The first car to be introduced to market will be the Lynk & Co 01, a mid-size SUV. The rest of the range following the naming format — 02, 03 and so on.
The 01 will be available with a range of highly efficient engines from launch, utilising a seven-speed dual-clutch transmission to ensure the very highest levels of refinement and quality.
Not only will the 01 incorporate impressive efficiency, but will also feature all manner of safety technology. Autonomous Emergency Braking (AEB) will be fitted, as will Front Collision Warning (FCW) and pedestrian detection.
Andreas Nilsson, head of Geely Design Sweden, said: “The design brief for Lynk & Co was simple: the cars should stand out from the crowd and appeal to a truly global audience.
“From a distance, we have a European design approach. Get closer, and you see more and more detail, such as the intricate lights, and the type of grain on the interior leather.
A strong wide grille completes the distinctive ‘face’ of the car. We wanted to acknowledge that our users are extremely tech-savvy — a smartphone is an integral part of their lives and our interior design reflects that and feels familiar in the context of new technology.”
The Lynk & Co 01 is due to go on sale in 2017.
