New global car brand launched by Geely Auto Group

Geely Auto Group has launched a completely new global car brand, called Lynk & Co.

The brand, which is due to launch a range of premium cars engineered in Sweden, aims to offer the consumer the very latest in terms of in-car technology.

Alain Visser, senior vice president of Lynk & Co, said: “Our aim is to enrich and simplify car ownership by redefining how they are bought, owned, connected, serviced and used.”