Ford looks to get the Edge on its rivals in prominent SUV segment

The rise in popularity of the SUV/crossover segment leads to an inevitable conclusion: People can’t get enough of them and manufacturers can’t do enough to give the public what it wants.

Thus we saw this week the launch of yet another SUV from Ford — the Edge. Described as an “upscale” machine, Ford promises it will deliver premium levels of comfort, sophisticated driver assistance features, and class-leading driving dynamics. It will go on sale here with prices ranging from €55,700 to €62,100.

The effort Ford is putting into the segment is obvious given the figures they are predicting for the number of SUVs it will build this year.