Nissan first European car brand to sell a car through Twitter

Nissan has become the first car brand in Europe to sell a vehicle exclusively through the use of social networking site Twitter.

From first contact with the client to the final decision to buy — six days later — all communication between flagshipGalician dealer Antamotor and customer Raul Escolano (@escolano on Twitter) took place digitally via the social media platform. Known to the dealership as user @escolano, he

Mr Escolano first courted car companies using the hashtag #compraruncocheportwitter (in English, ‘buy a car on Twitter’). He threw down the gauntlet to car brands across Spain, challenging them to support him in buying a vehicle, solely through the use of social networks.