Heineken sponsorship stirs debate in Formula One

Dutch brewer Heineken’s sponsorship deal with Formula One, announced last week, has led to renewed calls from European campaigners for a ban on alcohol sponsorship in the sport.

European Alcohol Policy Alliance network Eurocare, which groups public health and non-governmental organisations, said on Tuesday it wanted stronger legislation from the European Commission and member states.

France, a country without a Formula One grand prix, already bans alcohol sponsorship of sporting events.