Citroën DS4 Crossback’s good looks are skin deep

I HAVE already, dear reader, used these columns to vent my spleen about the move by Citroën to establish its new brand — DS Automobiles — as a paean to all the travails undergone in recent years by the Citroën brand itself.

As an exercise in smoke and mirrors it has not been a bad one, but as an attempt to create something genuinely new, fresh and innovative, it has — with all due respect — thus far been puny and lacking any great depth.

In fairness, dickying up stolid, old and dull Citroëns with fresh badging, minor architecture changes and fresh upholstery is not going to cut it with the buying public in my view. And the sales figures to the end of February here in Ireland would appear to support that contention.