Organisation: DS Automobiles

A COMPREHENSIVE SERIES OF ARTICLES ON THIS TOPIC

Citroën DS4 Crossback’s good looks are skin deep

I HAVE already, dear reader, used these columns to vent my spleen about the move by Citroën to establish its new brand — DS Automobiles — as a paean to all the travails undergone in recent years by the Citroën brand itself.

Sat, 12 Mar, 2016

Classy new Citroën DS 5 moves up the gears

It is entirely right and proper that France’s most revered automotive brand, Citroën, should refocus itself on securing a slice of the luxury car market.

Sat, 21 Nov, 2015

The new Citreon DS3 has an individualistic design

I always find it mildly disquieting when a large established company feels the need for a rebrand. It generally suggests there is something intrinsically wrong with the brand and indicates that radical change is necessary to turn things round.

Sat, 31 Oct, 2015

VIDEO: New Citroen, sorry, DS 5 is aiming high

The new DS 5 is the first standalone ‘DS’ model to be launched. It might be made by Citroen, but it is now officially simply a DS.

Sat, 01 Aug, 2015

DS 3 launch automatic

Since its launch in the spring of 2010, DS 3 sold more than 320,000 units and hopes are high sales will be further boosted by the introduction of a new six-speed automatic transmission.

Sat, 30 May, 2015