Toyota’s brand value on the rise

Toyota’s brand value grew by 16% to continue leading the automotive sector in the Best Global Brands 2015 report published by Interbrand while continuing to maintain its Top 10 position from last year. Toyota’s brand is now valued at $49.048m. It is the fourth consecutive year for Toyota to be ranked in the Top 10 and the record high 6th spot versus 8th in 2014.

The highlights of this year’s ranking include technology and automotive brands dominating the list, holding a combined 28 positions out of 100; as well as the recognition towards integrated solutions brands offer for individual needs of the customer.

“The Best Global Brands report examines what it takes for brands to succeed in today’s hyper-fragmented world. As people demand immediate, personalized and tailored experiences, business and brands need to move at the speed of life,” says Jez Frampton, Interbrand’s global chief executive officer.