Organisation: Interbrand

A COMPREHENSIVE SERIES OF ARTICLES ON THIS TOPIC

motoring

Toyota’s brand value on the rise

Toyota’s brand value grew by 16% to continue leading the automotive sector in the Best Global Brands 2015 report published by Interbrand while continuing to maintain its Top 10 position from last year. Toyota’s brand is now valued at $49.048m. It is the fourth consecutive year for Toyota to be ranked in the Top 10 and the record high 6th spot versus 8th in 2014.

business

Apple named world's most valuable brand

business

Nokia eyes ‘return to consumer world’

world

Apple unseats Coke as ‘best brand’

business

Coca-Cola tops brand rankings for 11th straight year

business

Top of the pops: Coke climbs to the top of the most valuable brands list

Bin Laden's brother 'to launch fashion label'

The brother of fugitive terror chief Osama bin Laden is to launch a fashion label, it was reported today, a move that has been compared with like trying to sell clothes branded Hitler.

Thu, 17 Jan, 2002

More to rebranding than name change

Companies can be wasting both time and money if they just change their name to re-brand themselves, according to a British marketing expert.

Wed, 26 Dec, 2001

Rebranding 'can be waste of time'

Companies can be wasting both time and money if they just change their name to re-brand themselves, according to a marketing expert.

Tue, 25 Dec, 2001