Perhaps spurred into action by the massive success of the Nissan Qashqai, Renault is now dipping its corporate toe into the tricky waters of the C-segment.
Renault says it was buoyed by the success of the Captur and is continuing its offensive in the crossover segment with the Kadjar. If it is a success in this growing market, it will boost Renault’s global ambitions.
The car is due to go on sale initially in Europe and then in many African and Mediterranean Basin countries, followed by China.
This sibling to the Captur “shakes up established thinking by bringing an innovative and attractive proposition to the crossover market.”The Kadjar, Renault says, is distinguished by athletic exterior styling and an interior that is sporty and refined, courtesy of the quality of the materials and the attention to detail in its finish.
The Kadjar will be available with either four- or two-wheel-drive transmission, which encourages adventure while being easy to manoeuvre in town. It is furnished with high-quality interior appointments and equipment.
The Kadjar offers advanced connectivity with the R-Link 2 multimedia system, along with a relaxed feel behind the wheel courtesy of the latest driving aids.
Although the engine line-up has yet to be confirmed, Renault say the car will benefit from “a range of particularly efficient engines, which position it at the forefront of the segment, in terms of low fuel consumption and CO2 emissions.”
The Kadjar will be fully unveiled to the public at the Geneva Show, which opens to the public on March 5.
It will go on sale in the summer in Europe and is scheduled to appear in RHD form in Ireland later in the season.
Another reason the Kadjar has been built is that in 2014 one in every five vehicles sold across the world was a crossover, with the segment enjoying a market share of 23% in Europe and 26% in China, where the Kadjar will also be built and sold. Renault rightly points out that the segment represents a real entry point to the key growth markets.
We will have more on the Irish spec models later in the summer.