New hybrid Lexus has the NXFactor

Toyota, along with its ‘luxury’ brand Lexus has, after all, pioneered the whole hybrid engine revolution and in doing so forced every one of its opponents to follow suit.
While Toyota had been beavering away with all those, major opposition like BMW, Mercedes and VW had also been busy trying to come up with the next true ‘clean’ source of power for the automotive sector. They focussed mainly on Hydrogen as the fuel source, but were largely battered into submission by the massively successful hybrid ideas which the Japanese giant brought to the market.