The sky’s the limit for Jaguar’s new XE model

A luxury car company has hit on a novel way to seek sky-high sales of a new model.

Keen to promote its new XE car, Jaguar decided to take the sports sedan on a tour of London....by helicopter.

The XE was pictured suspended from the helicopter over famous landmarks of the capital, including Tower Bridge.

The 2.0-litre engined XE, which is being unveiled in London today, will be produced at Jaguar Land Rover’s (JLR) plant at Solihull near Birmingham – the first Jaguar to be built at the West Midlands’ facility.

On sale in 2015, the XE is the first model to get a new hi-tech, low-emission “Ingenium” engine from the company’s engine plant at Wolverhampton, where £500 million is being invested and 1,400 skilled jobs are being created, with 600 people already recruited.

JLR chief executive Dr Ralf Speth said: ”The Jaguar XE is a vehicle at the very heart of the UK’s manufacturing renaissance. It combines pre-eminent British design with British engineering in a special car for customers around the world.

“We are pressing ahead with plans to deliver more advanced, technically-sophisticated models in a product offensive over the next five years.

“The Jaguar XE will be a flagship model for Jaguar, symbolised by its lightweight aluminium body and the first engine from our ’Ingenium’ family of low-emission powertrains.”