Jaguar reveals cheapest vehicle yet

Jaguar has unveiled the XE in an audacious bid to challenge rivals BMW and triple sales by building cars more people can afford.

The XE saloon will be Jaguar’s cheapest vehicle at about £27,000 pounds when it goes on sale next year to rival the likes of the BMW 3-Series.

The car is a critical test of Jaguar’s ability to compete for entry-level luxury buyers after halting production of the X-Type last decade because of disappointing sales.