What so instantaneously made Eminem a global superstar more than a decade ago, aside from complex rhymes and the fact parents hated him, was his willingness to play with alter-egos — multitudes of them, if the videos to hits from ‘My Name Is’ (1999) to ‘Just Lose It’ (2004) are anything to go by.

POP singer Katy Perry won a leading nine nominations for the 2011 MTV Video Music Awards, reducing eccentric superstar Lady Gaga to also-ran status with just three nods.