The first Hello Kitty theme park outside Japan — 150 acres, in China, which cost over $300 million to construct — will open to the public on January 1 to a predicted one million visitors a year.

NEWORLD ASSOCIATES managing director Pat Kinsley will present a talk entitled ‘Does your brand take you for granted?’ at The Marketing Breakfast on February 22.

David Conn, marketing director of Mentalogy Games, talks to David Clerkin.

Pat Kinsley, managing director of the Neworld group, a brand building consultancy, talks to David Clerkin.