Kellogg, the world’s largest cereal company, has raised its annual earnings forecast after its cost-cutting programme helped make up for a slumping breakfast business.

BRITISH women are less concerned with squeezing into a size 10 dress than getting a curvy hourglass shape like Nigella Lawson, according to a survey published yesterday.

Denmark has banned several vitamin-enriched products of American breakfast cereal maker Kellogg, saying they could be harmful if eaten regularly.