Ireland ‘much more than just potatoes and Guinness’

Fáilte Ireland has launched a major new drive to convince potential tourists that Ireland’s food offering is more than just Guinness and potatoes.

The strategy aims to change the perception among overseas visitors about Irish food and drink and their reaction from being a pleasant surprise to becoming one of the compelling reasons to visit the country.

Last year, revenue from overseas visitors totalled €6.5bn with about a third spent on food and drink. With targeted investment and effective promotion of the quality food and drink available, the strategy hopes to increase tourism revenue up to €400m over the next five years.