Apple still ‘coolest brand in Britain’

Apple has retained its title as the coolest brand in Britain for a fourth year, but challengers are emerging in the form of Netflix and Instagram, according to an annual survey.

The CoolBrands top 20 has seen luxury names lose out to make way for six new entries including the home system Sonos, as its more established competitors Bose and Sony dropped out.

Other new entries are Spotify and Adidas. The first appearance on the list for the Royal Albert Hall follows a contemporary programme featuring the likes of veteran DJ Pete Tong and singer songwriter Emeli Sandé.