Guest guide launched

IRISH hotel and guesthouse owners have launched a marketing offensive to drum up business for next year with the launch of the 23rd annual Be Our Guest Guide.

The publication is aimed at both home and overseas market, and 300,000 copies will be distributed in 22 countries to act as a marketing vehicle in the ongoing battle to attract a bigger share of the overseas tourism market.

Sponsored by Diageo, the guide includes accommodation listings for 750 hotels and guest houses in every county.