Everything you need to know about Bláthnaid Bunny, the new Irish Jellycat

Fans gathered at Brown Thomas Dublin on Grafton Street this morning to celebrate the launch of Bláthnaid Bunny, the newest character from luxury soft toy brand Jellycat.

Fans gathered at Brown Thomas Dublin on Grafton Street on Wednesday morning to celebrate the launch of Bláthnaid Bunny, the newest character from soft toy brand Jellycat.

Debuting just in time for St Patrick’s Day, the green bunny with soft, textured green fur and a shamrock-tipped ear was launched in-store on Wednesday.

Bláthnaid Bunny is the newest character from soft toy brand Jellycat.

The latest Jellycat plushie follows the success of the Amuseables Siofra Shamrock, which was launched in Ireland as part of the SS26 collection.

The launch of the Siofra Shamrock was met with excitement and quickly became a viral hit, with the character's popularity leading to a limited-time availability at stores like Brown Thomas and Arnotts, where fans queued to secure one.

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Best known for its soft toys, plush animals, whimsical characters, books, nursery items, and accessories, Jellycat was co-founded in London in 1999 by brothers Thomas and William Gatacre.

The brand started with a small collection of uniquely designed plush toys that quickly distinguished themselves from traditional offerings and has gained immense popularity in recent years, thanks to viral social media videos.

• The Bláthnaid Bunny plushie is now available at Brown Thomas and Arnotts stores nationwide and online.