The Peigín Crowley effect: How GROUND Wellbeing went global from a Cork kitchen

She went from mixing oils at her kitchen table in lockdown to securing deals with five star hotels around the world. As she launches her new skincare line, Vickie Maye meets Peigin Crowley at her GROUND HQ in Cork

The success of GROUND is all down to one thing. It’s the Peigín Crowley effect. Picture: Miki Barlok

The industrial estate is so unassuming I have to call Peigín Crowley to make sure I am in the right place. On the western edges of Cork City, the Model Farm Road business park sits alongside a garage, in the company of office supply shops and signage companies.

Sure enough, there is Crowley, phone in hand, outside to meet me.