The Skin Nerd: Analysing the best and worst of the TikTok skincare trends
The Skin Nerd tells us what to listen to and what to ignore when it comes to word-of-mouth skincare trends.
Misinformation often lies at the heart of the worst trends on TikTok, and an example of this is the “anti-sunscreen movement” — with the hashtag #AntiSunscreen accumulating more than 5.3m views.
