'BookTok made me read it': How TikTok started a book-buying renaissance

How the social media platform will influence what you read in 2024

How TikTok started a book-buying renaissance

It’s been described as “the last safe place on the internet” by publishing magazine The Bookseller — but what began as a small group of TikTok users who wanted a community to chat about books, has suddenly turned into a hugely influential powerhouse.

And it’s driving the bestsellers you’ll read this year.