Consumer Corner: Is the second cheapest bottle of wine on the menu the worst value?

"Professors David de Meza and Vikram Pathania picked 470 wine menus from 235 London restaurants - they ran the wines through price comparison websites to find the retail prices."

Pic: iStock

There’s a rumour that you should never order the second cheapest bottle of wine on the menu at a restaurant as it is usually the worst value. 

The rumour goes that restaurateurs know that people will be reluctant to order the cheapest bottle of wine, so they take advantage and believe people will likely go for the second cheapest.