The Skin Nerd: How to be ‘water-responsible’ when it comes to skincare and four top tips

Climate change has made the issue of water scarcity crystal clear and the beauty industry isn't immune

The average person in the western world consumes about 140 litres of water on a daily basis.

You don’t have to be an avid follower of the news to be aware of the mounting concern over water shortages. 

According to Mintel, global concern over water scarcity has risen from 27% in 2021 to 31% in 2022 — and the figures explain why.