Lego doubles profits as demand soars beyond Covid-19 lockdown

Brick brand says it does not not expect problems with Christmas stock despite global supply crisis

Lego recently unveiled its first bricks made from recycled plastic bottles and, after a successful trial, said paper bags would replace single-use plastic in boxes in 2022.

Lego profits more than doubled in the first six months of the year as brick fans stayed home to build Star Wars and Harry Potter models even after the Covid-19 lockdown ended.

The Danish toymaker was one of the winners from Covid restrictions as children and adults turned to its model kits to occupy themselves – and that trend has continued. Sales jumped 43% to DKr23bn (€2.8bn) in the first six months of 2021 while net profits surged 140% to DKr6.3bn.