Brick by brick: a new Lego shop opens with a song on New York's Fifth Avenue

The playtime favourite helps bring a bright and vibrant toy New York to life — featuring some familiar pop-culture faces

Lego Marvel Super Heroes are among some of the regulars you can expect.

New York has its share of world-renowned landmarks and a reputation for musical splendour, so it's fitting that the city's new Lego Store on Fifth Avenue opens today with a musical number featuring a full Broadway, and includes a number of brick-for-brick models of Big Apple icons.