Cristian Ronaldo, Coca-Cola and four other times people in the public eye have influenced the stock market

Celebrities have a long reach when it comes to endorsing or criticising a product 
Cristian Ronaldo, Coca-Cola and four other times people in the public eye have influenced the stock market

Ronaldo appeared to snub Coca-Cola 

On Monday, footballer Cristian Ronaldo effected a major change on the global value of a global brand when he moved two bottles of Coca-Cola away from him during a press conference for Euros 2020 in Budapest. Holding up a bottle of water and saying "agua" - Portuguese for water - Ronaldo appeared to be urging us to drink it instead. 

Coca-Cola's share price dipped almost immediately by $4bn, promoting the international drinks company to respond with a statement saying “everyone is entitled to their drink preferences”. 

This is not the first time a person in the public eye has influenced the world's financial markets. 

Hillary and the pharmaceuticals

In 2015, the former US secretary of state Hillary Clinton knocked $15bn (€13.5bn) from the value of US biotech stocks. 

“Price-gouging like this in the speciality drug market is outrageous. Tomorrow I’ll lay out a plan to take it on,” Clinton wrote in a tweet, referring to a company that hiked the price of a medicine for a form of parasitic infection from $13.50 to $750 overnight.

Jeremy Jordan and Chipotle

Jeremy Jordan said he "nearly died" after eating Chipotle. Picture: Getty Images
Jeremy Jordan said he "nearly died" after eating Chipotle. Picture: Getty Images

The market value of Chipotle Mexican Grill - an American chain of restaurants -  dropped by 2.7% in 2017 when Actor Jeremy Jordan said that he "almost died" after eating their food.  “I know I’ve advocated for them in the past, but they’re terrible,” Jordan said in the now-expired Instagram story. “I, as you can see, am in the hospital and I have fluids in my arm because the food did not agree with me and I almost died.”

In a statement at the time, Chipotle denied any link between Jordan's illness and the chain.

Kylie Jenner and Snapchat

Snapchat lost $1.5bn in market value in 2018 when Kylie Jenner tweeted about not being happy with the new design. "Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad," Jenner tweeted."

Oprah and Oatley

Oprah Winfrey is an investor in Oatly. Picture: Getty
Oprah Winfrey is an investor in Oatly. Picture: Getty

There are times, of course, when a celebrity association will boost the fortunes of a company. In July of 2020, Oatly - a brand of oat milk - sold a minority $200m (€165m) stake to a group of high-profile investors, including Oprah Winfrey and Jay-Z. In May of this year, the Swedish company set its debut share price at $17 (€14) each and it shot to $22 (€18) in opening trading, valuing Oatly at more than $13bn (€10bn).

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