Colman Noctor: 'Tradwife' influencers pose a risk to young people 

"Tradwife influencers are typically glamorous. Their content is often filled with beautiful imagery of gardening, baking, and a rather blissful life. While this might be deemed harmless, the Media Matters study also found that nearly every tradwife influencer pushed right-wing conspiracy theories..."

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In a recent discussion with third-level students about the online influence of gender roles on society, they spoke about the rising popularity of the ‘tradwife’, a viral TikTok trend.

The students told me how tradwife influencers promote marrying a rich man and adopting a home-making role, akin to the 1950s housewife.