How a well-fitted bra can change everything from posture to confidence

The vast majority of women wear ill-fitting bras, but properly supporting breast weight can significantly improve both health and confidence.

Getting fitted for a bra at London’s legendary lingerie store Rigby & Peller had unexpected effects on chartered physiotherapist Siobhán O’Donovan. 

Getting fitted for a bra at London’s legendary lingerie store Rigby & Peller had unexpected effects on chartered physiotherapist Siobhán O’Donovan. 

Not only did the former “stereotypical 36B, 34C” Cork woman leave with 32DD and 32E bras, she experienced a “huge enhancement in terms of self-esteem, self-image, self-confidence” and felt “an inch taller”.