Explainer: What is '75 Soft'? The viral wellness trend everyone is trying this new year

New year, new wellness trend? Nicole Glennon looks at the trend every content creator seems to be signing on for in 2025

The 75 Soft Challenge is based on the 75 Hard Mental Toughness Program penned by entrepreneur and motivational speaker Andy Frisella

Every year, it seems like a new wellness trend takes over our FYP as we approach the new year — and 2025 has proven no different.

As someone who usually starts the new year with good intentions before quickly following off the bandwagon, I’ve tried many of these challenges in the past. Veganuary? You bet. Thirty days of meditation? Tried (and failed!). Fitness challenges? Too many to count.