How to counter damaging anti-feminist and misogynist beliefs among young men

Research links the rise of anti-feminist social media influencers and  'Red Pill' online communities to increased violence against women.  Experts say we need to educate young men in media literacy to counteract the damaging alpha male belief system

Kickboxer and online personality Andrew Tate. Picture: Instagram

It’s a term that originated in the science fiction movie, The Matrix, but ‘Red Pill’ has come to represent something much more — a belief that women have emasculated men. 

What makes this ideology alluring to men is its simplicity — the world is divided into ‘alpha’ and ‘beta’ males and the dating ‘game’ is nothing more than a marketplace.