Is natural deodorant better for the environment and my skin?

Anti-perspirants have gotten quite a bad rap of late but is the natural deodorant movement based on pure hype?

Is using natural deodorant a way to stop sweating the small stuff?

You may have seen Wild doing the rounds on social media. A refillable, subscription-based natural deodorant company, Roz Purcell is an advocate, as is Emma Louise Connolly. Its most recent advert shows a woman hop into bed with a polar bear to “talk dirty.” She tells her would-be Arctic lover that she buys single-use plastic, and lets the tap run while she brushes her teeth. However, she obliterates any hint of a moral compass (at least according to the indignant bear) when she admits to spraying her armpits with an aerosol can. It might be an extreme illustration but the message is quite simple: to ignore the issue of climate change is a form of ‘wild’ savagery in itself (not the interspecies relationship though, apparently).