Rhasidat Adeleke on the bow phenomenon, her race-day beauty routine and going with the flow

Kate Demolder chats to the runner about her beauty routine and asks the experts whether we should all be wearing make-up to the gym to perform at our best

Olympian Rhasidat Adeleke after making history at the Olympic Games Paris 2024. Pic: INPHO/Morgan Treacy

For Rhasidat Adeleke, the Olympic sprinter whose talent only seems to be growing greater, a beauty routine is paramount in the run-up to a competition.

“It’s pretty important,” she smiles via Zoom from her Texas apartment.