Irish designer Sinéad O’Dwyer 'challenges the fashion system' for all body types

Sinéad O’Dwyer takes a democratic approach to fashion design, encompassing more body types than the runway has ever seen

Denim at Sinead O'Dwyer's fashion show. Photo by: James Cochrane

It's no secret that luxury fashion has a sizing problem. From the high street to high fashion, most stores are perpetrators of discriminatory sizing with limited offerings. Sinéad O’Dwyer wants to change things with a democratic approach encompassing more body types than the runway has ever seen.

The Irish fashion designer presented her spring/summer 2025 collection at a verdant, harbour-front public garden during Copenhagen Fashion Week on August 7. There were mid- and plus-sized models on the catwalk, cast from agencies and on the streets of Copenhagen. Her sister Aoise, her wife, the Danish photographer Ottillie Landmark, and her wife’s grandmother made an appearance too. Blind model and broadcaster Lucy Edwards walked the show with her guide dog. It is a stark contrast to the casting choices at other fashion shows.