The Skin Nerd: Want a sculpted jawline? Here's what I think

Facial reshaping has never been more in demand – but here are the treatments worth investing in...

The Skin Nerd: Facial reshaping has never been more in demand – but here are the treatments worth investing in

Gravity is constantly working against your jawline – and many of us are all too aware. So much so, that demand for aesthetic treatments and surgical procedures targeting the lower face have soared in recent years, with many looking to lift, tighten and sculpt the area prone to sagging and laxity. 

Despite being in high demand now, cosmetic treatments for the jawline aren’t actually new and were requested in the 1950s, when it was suggested that Marilyn Monroe had surgery to address what has been described as “mild flatness” in her chin. Fast forward to more recent times, and according to the Aesthetic Society, chin augmentation accounted for 29% of all aesthetic procedures in the United States in 2021.