The Skin Nerd: What is retinol, is it safe and how does it work?

Many people are apprehensive about retinol, but most skins benefit from this game-changing ingredient.

How do I introduce retinol into the skin?

A recent study has hailed retinol as the most confusing skincare ingredient. The research revealed the 10 skincare ingredients that consumers were most confused about, with retinol at the top of the list with 29,000 monthly searches. Adding to this, further research by BeautyMatter discovered that 72% of people require clarification on some of the scientific terms used within the beauty market. Despite being a vitamin A enthusiast myself, this does not surprise me. The confusion amongst consumers highlights the importance of education on a product or ingredients benefits before purchasing a product. In an overwhelmingly large market, beauty professionals play a key role in educating their clients about what ingredients work for their skin and how to get the most out of the products that they buy. Whilst nothing beats a one-to-one consultation when it comes to recommending products and explaining their benefits to your skin, I have listed my most frequently asked retinol questions to give you a playbook on how to use the vitamin to its best advantage...

The ‘Retinol Rocks’ Playbook: