Annmarie O'Connor: 10 ways to wear the classic puffer jacket

"With a fanbase that includes outdoors enthusiasts and supermodels, The North Face knows a thing or two about looking and feeling good."

"As for me, I’ve got my eye on a metallic number from Zara’s latest ski collection."

When it comes to big fashion energy, the puffer jacket delivers. A stalwart of 80s hip-hop and 90s rave culture, its voluminous feather-quilted silhouette is iconic. 

As 2.0 iterations adopt an increasingly quieter disposition, don’t be fooled by the vibe shift. Behind the pared-back proportions is a combination of style-savvy and technical nous worth shouting about.