Simone Gannon: Eight new make-up launches on my radar

French girl chic blush, a skincare-infused foundation and a multi-tasking brow duo. These are the new makeup launches on my radar this month.

Thu, 05 Oct, 2023 - 15:25

Simone Gannon

AIME The Makeup Care Collection

French girl chic is coming to Irish girl's makeup bags courtesy of AIME, a brand on my radar for quite some time thanks to their aesthetically pleasing collection of skincare and supplements.

Described as 'the final step in your skincare routine', The Makeup Care capsule collection encompasses four products.

Lash Care Tubing Mascara, Skincare Powder Foundation with SPF30 (available in eight shades), Healthy Lip and Cheek Cream (in one universally flattering shade) and The Face Brush for foundation application on the go.

This brand is going to be everywhere very soon.

Prices start from €25.
Available online from aime.co.

Estée Lauder Futurist Skin Tint Serum Foundation

Not content with the excellent medium-coverage, your-skin-but-better Futurist Foundation, Estée Lauder has taken it further with Futurist Skin Tint Serum Foundation.

Offering lighter coverage and an 85% skincare-infused formula, this very fluid foundation feels light and comfortable on the skin but still provides enough coverage to even out the skin tone.

If you're looking for a lighter, more nourishing base with a radiant finish this winter, this is it.

Available in 29 shades.
€59 from Brown Thomas.

Sculpted by Aimee Shape & Set Brow Duo

A product that will tame and define your brows while holding them in place, say hello to what we've all been waiting for from Sculpted by Aimee.

Shape & Set Duo is a soft, creamy brow pencil and brow gel in one and available in six warm and cool tones shades.

The cleverly angled pencil fills in sparse patches and adds definition, while the lightweight gel lifts and holds hairs in place.

Think of significantly better-looking brows without looking like you're wearing any product. A win in my book.

Available in six shades.
€23 from Sculpted by Aimee.

Huda Beauty Easy Bake and Snatch Pressed Powder

If you've tried Huda Beauty Easy Bake Loose Baking and Setting Powder, you'll know all about its wondrous brightening and setting abilities.

But now there's a new version to play with, in a more compact, pressed format.

Easy Bake and Snatch Powder delivers the same setting and brightening results as its predecessor but in a much more subtle fashion (and it's much quicker to use).

This is very finely milled, so a little goes a long way. Expect maximum results with little effort. My kind of product.

Available in eight shades.
€36 from Cult Beauty.

SOSU Cosmetics Liquid Blush

If you love a bright, showstopping pop of blush, you'll love SOSU Cosmetics' new Liquid Blush.

Available in two shades, a peachy coral shade and a pretty rose pink, this is an exceptionally pigmented blush (that doubles up as a liquid lip), so a light-handed application is critical.

The finish is so radiant that I'd nearly describe the formula as a blush-highlight hybrid, thanks to its radiant gold undertone.

A great addition to any makeup bag and affordable as ever at just €14.95.

Available in two shades.
€14.95 each from SOSU Cosmetics.

Up Cosmetics Stretch & Curl Lengthening Mascara

In the making for over two years, according to founder Una Tynan, Up Cosmetics Stretch & Curl Lengthening Mascara delivers length and lift in a beautifully subtle fashion.

Encased in a sleek golden tube, this is a mascara for fresh-faced, natural makeup look days.

It lengthens and separates without clumping, leaving you with gorgeously defined, fluttery lashes. It's a steal at €20, too.

€20 from Up Cosmetics.

Laura Mercier Rose Glow Liquid Highlighter

Delivering the lit-from-within-glow that Laura Mercier has become famous for, Rose Glow Liquid Highlighter officially has my heart.

Formulated with a mixture of warm and cool tones, it self-adjusts as you wear it to perfectly match your skin tone. The cushion applicator is excellent for adding glow on the go, too. Gorgeous.

Available in three shades.
€36 from Brown Thomas.

Bellamianta 4-in-1 Compact Makeup Brush

A very clever new launch from Bellamianta, 4 in 1 Compact Makeup Brush, is everything you need for a complete makeup look.

A small flat brush for eyeshadow, blending eyeliner, and defining eyebrows.

A perfectly sized round brush for applying powder eyeshadow and highlighter, a sizeable flat-topped brush for applying liquid or cream products, and a large angled fluffy brush for setting and applying powder products.

The two smaller brushes secure neatly inside the larger brushes, so there's no mess and no fuss. Genius.