Meet the Irish fashion brands whose virtual clothing is taking over the metaverse

Niamh O’Donoghue speaks to female founders of Irish fashion companies making waves on the virtual catwalk

Can metaverse fashion ever replace the real, tangible clothes on your back?

“You have to be so futuristic if you want to change the rules,” Aileen Carville says of the fashion industry’s current metamorphosis. If there’s one thing Carville knows, it’s that technology has secured the fashion industry’s future.

A fashion industry veteran and founder of luxury fashion tech company Skmmp (pronounced ‘skimp’), a B2B virtual showroom and online order platform for luxury wholesale brands, the Monaghan native now finds herself at the forefront of the Irish and international fashion ‘metaverse’.