Aoife McNamara has designs on ethical fashion - made to last a lifetime

Aoife McNamara has created more than just a fashion brand. The award-winning Limerick designer makes modern, beautiful clothing from sustainable fabrics that are designed to last. Not only that, but she’s on a mission to teach her customers more about sustainable fashion through conversation and education, and luxury retail is taking note

Aoife McNamara (middle) - leading the way in sustainable fashion.

Aoife McNamara’s designs feature in a pop-up store opening today at Kildare Village. Her collections will also be showcased as part of the Creative Spot Goes Virtual — a digital space designed to support creative design talent from across Europe.

McNamara’s latest collection employs traditional fabrics such as Irish tweeds and linens as well as innovative sustainable materials including PYRATEX — a fabric made from Atlantic seaweed. The collection is inspired by the Irish coastline and the underwater images of photographer, Ken O’Sullivan.